SEO is the acronym for “Search Engine Optimisation”. It’s a complicated process of work that aims to rank a group of keywords and increases website visibility on all the leading Search Engine Result Pages (SERP). The uniqueness creativity of a content on how to establish a website to a large digital online competition is the essential key to steadily and long-term online success. SEO is in constant pace and dependence to search engines as it’s always competing for website visibility and keyword rankings on SERP.


How Web Search Works


Let’s us put a library as an example; the library collects and stores all the essential books just for their readers. The librarian, the person who works in the library, assists users every day just to find the exact and related books they’re looking for. Many libraries have a system called “catalogues”. Similarly, Search Engines like Yahoo, Bing and Google are the librarians of the internet. Search engines have a unique and distinctive data system that crawl (search engine spiders) and scan website information to provide exactly or anything related to what users are searching for. The crawlers fetch and index millions of matches that are stored across thousands of machines. Let’s say you’ve searched for the word “human walking speed” on the search engine search box and hit submit. The search engine software searches their index to find every page that includes those search terms.Their system asks questions of each site to be able to appear in their index.

These are a few of the questions that search engines ask:
  1. How many times does the search term contain your keywords?
  2. Does the search term keyword appear in your title, URL permalink, or in the snippets?
  3. Does your page contain synonyms that relate to the search keyword?
  4. Does your page have high quality written content or have thin and poor quality or a spammy page?
  5. Does your page have “PageRank“?

PageRank was invented by Larry Page and Sir Sergey Brin. It rates a web page’s importance by looking at how many outside links point to it, and how important those links are. They blend all those factors together to develop each page’s overall score and send you back your search results in just about half a second after you’ve submitted your search.

Google does not accept payment for the following:
  1. Add a site to their index.
  2. Update your website more often.
  3. Improve your website rankings.
Search Engine Results Page structure

Notice on the image above; the search entry includes a title, a URL and a snippet of text to help you decide on what you’re looking for. The search results also include a list of website rankings that contain up to ten websites per page and also you can see other related keyword searches for you to try next at the bottom of the page. Sometimes you will see Ads at the top and the bottom of SERP. Domain score is used as a metric to measure the quality and volume of links pointing to your domain. Trust score is likely the same with domain score which measures website trustworthiness. The closer the score to 100, the higher the quality and reputation of the site.


How Important is SEO for Your Website


If you’re running an online business or any website that you would like to increase your online traffic, then website search results ranking matters for your sales and leads. Let’s take this as an example, if your page has higher rankings on all major search engines, it’s likely to help more people and visitors to find your website more often. The more visits and clicks your website gets, the higher chances it increases your keyword rankings, online business success and builds a solid online reputation. This is how SEO expert helps. An SEO specialist is a person who does the complexity of work to ensure your websites are in line with Google recommendations. Search engines algorithms have their requirements to be able to list your website.

These are the basic requirements for Search Engine Algorithms:
  1. Snippets of Text.
  2. Page Titles.
  3. Permalinks Structure.
  4. Anchor Text Links.
  5. Reputations.
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