Websavii https://websavii.com Website Design from $349 in under 5 Days Thu, 28 Jun 2018 09:58:43 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.7 https://i2.wp.com/websavii.com/wp-content/uploads/2017/01/cropped-icon.jpg?fit=32%2C32&ssl=1 Websavii https://websavii.com 32 32 Search Results: What’s new on Google’s “People also ask” feature? https://websavii.com/search-results/ https://websavii.com/search-results/#respond Sun, 24 Dec 2017 23:00:34 +0000 https://websavii.com/?p=822 Have you seen the new update in Google search? Well, if not, try doing a quick search query in Google for the keyword “paid search marketing” and it will give you a variation of detailed search engine page results (SERP) content. Notice on the image below, on the “People also ask” feature, Google provides pre-written […]

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Have you seen the new update in Google search? Well, if not, try doing a quick search query in Google for the keyword “paid search marketing” and it will give you a variation of detailed search engine page results (SERP) content. Notice on the image below, on the “People also ask” feature, Google provides pre-written questions related to your search queries. What we have just seen today is that when you click on the bottom of the pre-written questions, it never stops. It always provides you more and more pre-written questions until you find out exactly what you’re looking for.

people-also-ask Notice on the image below the green GIF icon, it’s an indicator that it generates more and more pre-written questions. loading-gif-icon  

How it Helps

Well, it makes it easier for the users to look for their specific queries especially when they are using mobile smartphones. It gives them a smooth, fast and hassle free method of searching for their particular answers. The features provide pre-written questions that are generated from the most common issues that Google found and stored in their algorithm.

   

How it Affects SEO’s

The bad side for SEO’s is that their keyword rankings’ results are apparently being shaded with this feature because the users tend to focus their attention on this new update which is only shown on the first page of SERP. It seems that it’s getting harder and harder to adjust to this kind of update from an SEO’s perspective. The content competition also appears to be pretty hard since it only shows content that has an answer to a particular question.  

Prospective Conclusion

Having said that, this new update also has an exception on the search queries. When you do a quick search query again for the keyword “How search engines work”, the “People also ask” feature is nowhere to be found in SERP. Notice on the image below, it’s replaced with a rich snippet feature since the answers are already there and have been generated through Google algorithm. rich-snippet I have not yet seen an article mentioning this kind of update, even in Official Google blogs. We’re still waiting for Google’s final announcements regarding this update. It could be a part of Google algorithm tweaks. If you’ve seen any official update regarding this new feature, let us know, and your comments are very welcome for us to further discuss this matter.

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How Paid Search Marketing Works https://websavii.com/how-paid-search-marketing-works/ https://websavii.com/how-paid-search-marketing-works/#respond Thu, 21 Dec 2017 23:00:24 +0000 https://websavii.com/?p=810 Paid search marketing is one of the most effective marketing strategies that quickly generates website traffic and revenue. To acquire this means you need to advertise your website within the sponsored listings of a search engine. Every time someone clicks your ads that appear in the listings you need to pay a fee either for […]

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Paid search marketing is one of the most effective marketing strategies that quickly generates website traffic and revenue. To acquire this means you need to advertise your website within the sponsored listings of a search engine. Every time someone clicks your ads that appear in the listings you need to pay a fee either for cost-per-click (CPC) or cost per thousand impressions (CPM) bidding process.

How it works

Every time someone does a search query in any search engine browser, it provides a list of related sites referred as “search engine results page” (SERP). The “Search Query” visualises the process of typing a word (keyword) in the small search box whether you’re using Bing, Yahoo or Google’s search engine. There are two basic types of search marketing in SERP, the search engine optimisation (SEO) and the Pay-Per-Click (PPC).

Notice that on the image below; there’s a small green icon “Ad” that indicates those lists of sites provided by the SERP are for paid search marketing. The list of websites that appears below the PPC are those sites that are well optimised and freely generated through Google algorithms to provide the most accurate search related queries of the users.  The higher your website on SERP appearances is, the more likely for it to gain traffic.

  google-serp

6 Basic Search Network Only Campaign Setups

 

1. Campaigns

Campaigns are used to organise and categorise your products, and services offered. It also comprises different Ad Groups, Ad texts, keywords, and bids. It also shares location targeting, budget and other settings.

 
To start with the campaign, follow these steps:
  1. Sign into your AdWords accounts and click on the campaign tab.
  2. Click the campaign button and choose search network only from the drop-down menu. Give your campaign a name and select your campaign subtype.
  3. If you’re a new advertiser or you just want to set up your campaign quickly without additional options, only choose the standard campaign subtype.
  4. If you want to use other feature assets, create rich media ads or target the sites specifically for your ads or topics for specific pages, then use the all feature subtype.  
search-network-only

2. Ad Groups

Every Adwords campaign needs an Ad group and every experienced advertiser will use multiple Ad groups to organise their campaign. Ad groups is a shared set of keywords, bids and ads composed into useful themes.

To start creating your Ad group, simply follow these steps:
  1. Sign into your Adwords account and click the campaign tab, then click all online campaigns.
  2. Click the name of the campaign that you’d like to add to an Ad Group. Select the Ad Group tab and click the new Ad Group button.
  3. On the Ad Groups page, enter a descriptive name to create your first ad for this Ad Group. Fill up the boxes provided an e.g. headline, description 1, description 2, display URL, and landing pages.
  4. Make sure that you follow the guidelines so your ad is approved promptly.

Note:  You need to enter a list of keywords for the new Ad Group.Those keywords will trigger any ads within the list of Ad groups to show. This is recommended to avoid duplicating keywords from the Ad Groups within the same campaign.

adgroup

3. Keywords

Keywords are words or phrases that match your ads every time the customer searches in Google search box. Selecting the right keywords are more likely to increase your sales, website traffic and leads. It’s an essential core that will help show and lead customers to your ads. You can either include the keyword in the headline, display URL, or in the description line.

Steps in setting up your keywords:
  1. Click any of your AD campaigns.
  2. Click the keywords tab.
  3. Navigate and click the red button “+KEYWORDS” shown on the image below.
keywords

4. Negative keywords

A “negative keyword” is a type of keyword that is preventing your ad from showing when a particular word or phrase is used in a search. It commands Google not to show your ads to users who are searching those negative keywords that you filtered.

Filtering negative keywords increases the chance of your campaign showing the exact search results that your visitors are looking for. For example, when you’re selling fresh flowers online, but you do not sell any artificial flowers, you will filter the word or keyword “artificial flowers” so they will not be triggered to show on your visitors’ searches.

Steps in checking your negative keywords:
  1.  Go to campaigns.
  2.  Click one of your campaigns.
  3.  Click on the Keywords tab.
  4.  Navigate to the Negative keywords tab.
negative-keyword

5. Ad Text

Ad text is a form of compelling marketing communication that mainly describes your website’s features and offers. It appears in Google results across different Google networks that include Search Network, Display Network, and Search Partners. It is composed of 3 parts: headline text, a description text, and a display URL.

Writing a successful ad text:
  1. Make sure it’s unique.
  2. Highlight the prices, promotion, and exclusives.
  3. Persuade customers to take action.
  4. Include at least 1-2 keywords.
  5. Match your ad text to your specific and customised landing pages.
  6. Attract customers using mobile ads.
  7. Do a lot of experimenting.
  8. Check the most common ad text mistakes.
ad-text

6. Landing Page

Unique Adwords landing pages are the key to converting your customers into leads. It measures how your website provides exactly what people are looking for. Effective landing pages should be compelling, creative and have a fill-up form to empower your customers to take action. Compelling landing pages could increase your Ad Rank as it measures the user experience that will affect your CPC and position in the Ad Auction.

Steps on how to improve your landing page experience:
  1. Offer useful, relevant and original content.
  2. Provide transparency and nurture trustworthiness on your site.
  3. Make mobile and desktop navigation menus smooth and easy.
  4. Speed and more speed to decrease your landing pages’ load time.
  5. Make your site mobile-friendly (test it using the free Google mobile-friendly checker, visit Google Mobile SEO)
mobile-insights

Image source www.creditfileexperts.com.au

 

Recommendations

If you’re having difficulty in launching your first paid search marketing campaign, fill up the forms below, and we will provide you with the recommended setup to target your specific audiences.

Paid Search Marketing Basic $599 - Inquiry

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Google Mobile SEO: 4 Basic Optimisations for 2017 https://websavii.com/google-mobile-seo/ https://websavii.com/google-mobile-seo/#respond Tue, 19 Dec 2017 23:00:36 +0000 https://websavii.com/?p=796 Mobile smartphones are revolutionising society. Nowadays, wherever you go, you always see people are browsing, looking for interesting items or reading an article through their smartphones. Today, it is a medium of constant communication for their loved ones and the most used tool in search of answers for extensive information through the internet. According to […]

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Mobile smartphones are revolutionising society. Nowadays, wherever you go, you always see people are browsing, looking for interesting items or reading an article through their smartphones. Today, it is a medium of constant communication for their loved ones and the most used tool in search of answers for extensive information through the internet. According to the data below, mobile smartphones surpassed the usage of the Personal Computer (PC), and it’s becoming an essential tool in reaching your potential online customers, readers, and buyers. mobile-stats-vs-desktop-users-global-550x405

4 reasons why your website needs to have a mobile optimised page

 
  1. Difficulty in viewing a desktop version on a mobile version device.
  2. Fonts and text are too small for your eye.
  3. Zoom and pinch frustration are likely to abandon the site.
  4. You’re losing tons of potential readers and customers online.

Mobile SEO Configuration Introduction

 

There are a few things you need to bear in mind before configuring mobile for SEO. The first thing you need to do is to make sure that it shows up on the different mobile search engines. You should get similar results to what you’re searching for in Google desktop search to Google mobile search results. Then, the second thing is you need to correctly configure your site so that it will run on multiple devices.

 

4 Basic Mobile SEO Configurations

1. Responsive Web Design

This is the preferable method to implement for your mobile website. The responsive web design (RWD) is very simple; the server sends the same HTML code to all devices, and the CSS is used to alter the process to fit and adjust on every device.  It’s easier to link and share your content with just a single URL.  The Google algorithms or Googlebot should be able to detect the RWD setup and crawl every page including CSS, Javascript, and images. Tag this code after your website header (<head>) code <meta name=”viewport” content=”width=device-width, initial-scale=1.0″> responsive-website-design

Via Web Media Maker

To learn more about RWD set-up, Pete LePage discusses it further here.  

2. Dynamic Serving

Dynamic serving serves two different HTML and CSS codes with the same URL to fit or adjust depending on the user-agent page request on each device. A server hint sends a request that Googlebot for mobile phones is seeking to crawl and to discover the mobile content through an implementation of “Vary HTTP header” code. vary-http-code

Detecting User-agents Setup

There are times that the Googlebot detects a desktop user-agent as a mobile user-agent or vice-versa. It’s a common mismatch where Googlebot treated tablet devices as smartphones without any intention. This is why you need to add a specific mobile “user-agent string” in your header. user-agent

Via Webmaster Central

Here’s a huge list of specific user-agent strings. dynamic-serving  

3. Separate URLs

 

This configuration has an equally different URL serving for desktop, mobile optimised URL or even for tablets. Google algorithms do not favor any usage of URL formats as long as they are all accessible by Googlebot user-agent. These are the most common configuration for pages like www.yourdomain.com  for desktop and m.yourdomain.com for mobile. The hint signal serves as “Annotations” to Googlebot which would indicate that the website is using a separate URL type of mobile optimise page configuration. annotations

Via Google Developer

4. Tablet and Other Devices

Google does not have any specific hint signals for tablet optimised websites. But, Google recommends separating tablet-dedicated URLs and use of rel=”canonical tags on each page equivalent to desktop URLs. Google also recommends to include <link rel=”alternate” media=”handheld”> tags for feature phones. If you’re using WordPress CMS, you can easily download handheld plugins.

4 Common Mistakes for Beginners to Avoid

 
  1. Neglecting your mobile customers
  2. Creating different domains for mobile
  3. Sticking to old-school website development
  4. Unplayable videos or broken images
 

Website Content will load faster using AMP

google-amp

Via resultfirst.com

Accelerated mobile pages (AMP) can dramatically improve the performance and speed of the site content. It allows the user to instantly read interesting content without any additional hindrance like pop-up screens, pop-up scripts and ads that would cause the content to load slowly. Google tends to provide good keyword rankings when you apply AMP on your website content. On the contrary, implementing AMP is only good for most sites that have lots of published article blog posts and news content. If you have an existing mobile optimised page but do not have a huge frequency of published content, there’s no need for you to change to an AMP entirely. AMP is equal to a normal HTML code format but there are a few additional changes on the HTML elements for AMP implementation e.g. <img> to <amp-img>.  It can work on both Mobile optimise pages and non-optimise mobile pages. To learn more, visit AMP project for the HTML recommended formats.

Recommendations

We recommend testing each of your website’s mobile compatibility using Mobile-Friendly Test and PageSpeed Insights (mobile and desktop version). Simply follow the recommended instructions provided to your website’s results to improve performance and speed. We also recommend that you read our onpage SEO strategy for proper onsite optimisation setup. To start with, if you’re having difficulties on choosing what mobile strategy your website needs, just fill out the form and we will let you know.

Search Engine Optimisation Basic $349 - Inquiry

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Achieve Online Success: Prioritize & Amplify Your SEO Content https://websavii.com/prioritize-amplify-seo-content/ https://websavii.com/prioritize-amplify-seo-content/#respond Sun, 17 Dec 2017 23:00:52 +0000 https://websavii.com/?p=701 Good quality SEO content is pivotal in digital marketing. Marketers must invest on prioritising contents and promoting them.

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Source

Good quality SEO content plays a pivotal role in digital marketing. Millions of marketers worldwide realized the importance of  creating high-quality contents for their users. They also believed that amplifying them through social media is of great help in reaching out to their target market. Hence, it is critical to rank and amplifies content to ensure success in the digital world.

 

Prioritizing SEO Content

Gone are the days when the only thing you need to consider in ranking your site is creating relevant contents. Today, Google is looking for contents that are both relevant and useful to the online users.

 

Prioritizing Content

SEO experts stated that when you rank contents, you need to base them by your intent and striking distance. You also need to consider the search volume and conversation metrics. It is also advisable to remove branded and low search volume keywords to achieve accurate results.

Examining Your Goals

SEO experts also suggest examining your SEO plans, web analytics, and ranking tools in driving incremental traffic. You can start striking distance keywords that rank on the second page of major search engines. Move these striking distance keywords from the second page to the first page. Achieving such is of great help in driving incremental revenue and traffic.

Evaluating Existing Contents and Determining Gaps

In your quest for prioritizing content, it is also critical to conduct a gap analysis. Review the existing contents and segments based on intent and determine where the gaps exist.  After which, identify the areas where you need to create relevant and useful contents that could fill in those identified gaps.

Knowing the Competitors

In business, knowing and understanding the marketing strategies of your competitors is a must.  Get to know the competitors better. You can use SEMrush as a tool in determining which keywords of your competitors are ranking for. Try also to identify their visibility and the areas where they are not present in your target market’s online journey. Use their absence to your advantage.  Create high-quality contents to those areas where your competitors are not present.

Listening to Customers

Social listening is also one of the best ways in creating good quality content for your target market. To listen to the target consumers and to identify their social influences can impact site visits and engagements.

Listening to customers will not only provide you a detailed review of your social media landscape and competitive advantage. It can also provide you key social trends happening worldwide. Thereby, helping you to get effective content strategies through these trends.

 

Promoting SEO Content

After prioritizing content, it is now time to promote them. Reach a wider range of target market through social and paid amplifications. Promoting SEO content is an effective way of increasing brand awareness and in generating more traffic to your site.

 

Social Amplification

Considering the high competition in the digital world, it is critical to creating strong and engaging contents. High-quality and engaging contents are more likely to be shared by online users to different social media sites. The amplified contents can be a “game changer” for the exposure of contents.  Amplified contents can build brand authority and increases social signals. Social amplification is also of great help in increasing search engine optimization and  brand awareness.

Paid Amplification

Another way of promoting your content is through paid amplification. It is the process of paying a specific amount to get your contents featured on social media sites and websites. Paid amplification is a cheap SEO marketing strategy. Still, its effectiveness in driving traffic to your site and generating more revenues are already proven.  

Thus, prioritizing contents are pivotal for every SEO marketing campaign. Aside from generating traffic and revenues, SEOs must also focus on creating good quality contents.  These are contents that are relevant and useful to our intended users.

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Effective strategies in building links [new study] https://websavii.com/effective-strategies-building-links-new-study/ https://websavii.com/effective-strategies-building-links-new-study/#respond Thu, 14 Dec 2017 23:00:37 +0000 https://websavii.com/?p=781 Link building is acquiring hyperlinks from other sites to your website in the form of naked URLs (www.domain.com) or anchor texts (keywords). There are many ways to build links that vary in difficulty, and most of the time SEO’s tend to find it very challenging as it is said to be the hardest part of […]

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Link building is acquiring hyperlinks from other sites to your website in the form of naked URLs (www.domain.com) or anchor texts (keywords). There are many ways to build links that vary in difficulty, and most of the time SEO’s tend to find it very challenging as it is said to be the hardest part of their job.

link-building

Via neilpatel.com

Why links still matter?

  • Links always matter, it’s the best source of getting instant traffic, promote brand awareness and increase the keyword visibility in any search engine. Links matter in a different form, mastering the art of it can get your site ahead of the others especially with your competitors which should be your aim.

4 Types of link building

1. Informational link building
    1. It could be contextual types of links or an article that provides more information on any particular topic
2. Definitional link building
    1. It could still be contextual types of links that define the terminologies and explaining the meaning of any specific topic.
3. Referential link building
    1. It could be a citation link, sources link, statistics, reference or infographics.
4. Promotional link building
    It could be copywriting styles of contextual link building that could offer incentives, product features, or pricing reviews and feature comparisons.

 

Check your website’s effectiveness through bounce rate

  • Bounce rate is a record of visits (as calculated in percentage) of one page before leaving the website and referred as sessions in Google Analytics. It’s also a strong indication of how engaging the site is and how it provides an excellent user experience from a user usability standpoint.
  • Bounce rate calculation sample – if you get a total of 100 visitors and get 87 unique visits on just one single page, your bounce rate would be 87%.
  • 100 / 87 = 87%

Bounce rate ratings:

  • <40% Excellent
  • 40-55% Good
  • 56-70% Fair
  • > 70% Poor

 

5 ways to decrease your bounce rate

  1. Open new link tab browser every time they click links on your website.
  2. Use a responsive and mobile optimised page.
  3. Enhance menu navigational access.
  4. Add related links, recent or past posts every time you create new content (this method is also called link wheel).
  5. Keep your content more focused.

 

Build links to satisfy user’s needs [Case Study]

  • Gaining traffic comes with different methods, but this case study method is surely a win-win. As far as the link building is concerned, it frequently evolves from time to time. The content is considered as the king (always on the top), and it will always be the best source of traffic for many years to come.
  • We conducted a content case study in reaching out the possible content ROI or content engagement. We have written 2 test contents that thoroughly undergoes full analysis in keyword research, content topic research, competitors backlinks analysis and Google search results in comparison that apparently composed of 1000+ words. This is totally a new website, and it has only a little website traffic that comes only from “direct traffic” as verified in Google Analytics.
  • We made sure that the content was 100% free from plagiarism through Copyscape, contains an interesting topic, targets readers’ interests, but not for search engines (Avoiding Link Schemes) and last but not least added a personal recommendation to make it more unique.
  • The title and the URL structure is generating a variation of keywords in line with the most visited websites like majestic.com. Notice in the image below, majestic is a tool which offers a free link checker, and our test content is just for reviewing the hidden features of each tool that we mentioned in our article. We only amplify each to expand the reach through social media submissions.
ultimate-backlinks-checker  
  • Notice again on the image below for our 2nd test content. It’s apparently outranking the most visited and high authoritative websites. Most of its ranking competitors in Google AU (Australia) have been published a year or a month ago. There are still huge possibilities to outrank its search results ranking once this published content gains more users’ interest.
2nd-page-outranking-other-tough-seo-sites  
  • A comparison from Google Analytics after we published 2 test contents.
30-days-comparison

Two tests published content links:

SEO on-page from scratch and Ultimate backlinks checker guide checklist.

We also tracked our website metrics and keyword rankings in MOZ and set a bi-weekly result update. Notice on the screenshot below, from almost zero results it gained 80% recorded visits.

moz-update-for-the-last-7-days

MOZ bi-weekly update

Free link opportunities in an effective way

  • Free links from niche related high authority sites are apparently very hard to find.  Links opportunities are the key to achieving instant boost on your traffic using organic or direct referrals. The traffic comes from those links posted from one site to another and links back to your site that can generate user engagements that could convert to website traffic. You can view your more detailed traffic sources through your Google Analytics Account > Acquisition > Source/Medium as a reference.
  • Link outreach campaigns are the method we used to gain free links opportunities. It gives you a way to contact them personally and introduce your interest. You need to present yourself, your product, your official social media accounts, and what you can offer to them in return via email pitching. As we pitched to almost 500+ local bloggers for our digital marketing niche, we gained approximately 60% of guest post opportunities in which we’re planning to use to diversify our anchor text. We created different columns on our spreadsheet to check the credibility of each local blog sites we pitch.
  • We searched local blog owners, listed their local blog sites on a spreadsheet, and gathered their email contacts. We used keyword footprints that relate to the industry that was looking for any link opportunities. For example:
  1. keyword + write for us
  2. Keyword + blog + write for us
  3. keyword + guest post
  4. keyword + add content
  5. keyword + submit post
  6. keyword + contribute
  7. Inurl: guest-post + keyword
  8. Inurl: write-for-us + keyword

Then we search each footprint on any search engine browser. We also combined the data we gathered from all of our competitors using backlink checker online tools.

Spreadsheet Custom Columns to check website credibility

  1. Topic / Keyword Footprints
  2. Alexa Rank
  3. Contact Email
  4. Semrush Estimated Organic Traffic (US based)
  5. Trust Flow (using Majestic tool)
  6. Citation Flow (using Majestic tool)
  7. Domain Authority (using MOZ tool)
  8. Pitched Sent Date
  9. Reply Status and Notes
  10. Blog Post Exchange
  11. Article Link Source
  12. Notes
columns

Pitch format Sample:

Subject: Website Enquiry
  • We used a uniform subject, which is “Website Enquiry” just to catch their attention that we’re enquiring something from them without anticipating your primary interest. The word “enquiry” is common in British English.

Content Body:

Hi,

We’d like to enquire if you accept guest posts? I’d like to make this short. I’m Joel from Websavii.com.au. We’d like to offer a guest blog post with topics,  e.g. Search Engine Optimisation (SEO) case studies, Web Designing tutorial, PPC management to the lowest cost-per-click (CPC), Digital Marketing ideas, and much more that will interest your readers. In exchange, we’d share it to our entire social media portfolio that will gain massive likes and engagement.

Visit our viral content as reference at  http://bit.ly/2fVuikn

Looking forward to hearing from you.

Regards,

    Websavii Australiahttps://www.facebook.com/websaviihttps://twitter.com/websavii
link-outreach
  • As we gathered data on competitors backlinks, we also listed the traffic volume, number of anchor texts used per content and hyperlink keyword. The diversification of anchor text in link building is far more efficient than focusing on a single URL.

Ranking without building links

  • There are still possibilities that you can rank a keyword without extensive link building activity. I’ve run a test which determines the factors that enable it to surpass the keyword competition and volume, or it generates keywords from the content itself and gains unexpected traffic sources.
  • The first thing I did was to do keyword research, constant content audit, and research on particular topics. I also ask frequent questions online e.g. in Twitter, Facebook, LinkedIn or in Quora just to strengthen the reach possibilities of the topic.  

 

Here are 11 ways to rank in Google without building links

  1. Writing content for in-depth articles.
  2. Content that will satisfy users needs.
  3. Video Submission.
  4. Verified Google Map submission.
  5. Website Speed and more speed.
  6. Mobile Optimisation – Configure Accelerated Mobile Pages (AMP).
  7. Target International Audiences
    • Add a variation of languages in your landing pages and set preferred languages in Google Search Console.
    • Add href language attributes on each of your landing pages.
  8. Gain more engagement, interact and always mention your website brand on different social online discussions.
  9. Schema and Snippet Optimisation
    • Implement Rich snippet structure using Schema.
    • Implement Structured Data in Google Search Console.
  10. Update fresh content frequently.
  11. Constant On-Page SEO analysis.

Recommendation

To broaden the approach, we asked a few questions in Quora.com and Linkedin.com.

Read more recommendations here from Quora (can you rank without building links?) and for Linkedin click here.

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SEO Writing Secrets You Need To Know Right Now https://websavii.com/seo-writing-secrets-need-know/ https://websavii.com/seo-writing-secrets-need-know/#respond Tue, 12 Dec 2017 23:00:27 +0000 https://websavii.com/?p=535 A constant race. This is how we describe today’s marketing game. Each enterprise wants to be ahead not only of their competitors but also of everyone else. Intense competition has been the nature of this game, we say. But, today, businesses are provided with more tools to compete and platforms to showcase their battle tactics. […]

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A constant race. This is how we describe today’s marketing game. Each enterprise wants to be ahead not only of their competitors but also of everyone else. Intense competition has been the nature of this game, we say. But, today, businesses are provided with more tools to compete and platforms to showcase their battle tactics. Companies want to gain online virality and prominence in the online world– become the talk of the town. Of course, with cost-efficiency on top of it.

BOOM! Here comes search engine optimization strategies. Alongside the emergence of the Internet and search engines and the need to become number one is the birth of SEO strategies including SEO writing.

If many organizations are diving into this SEO writing ocean, what do businesses have to know about its secrets? Here are a few.

Be relatable

They say that necessity is the mother of all inventions. People are looking for something to scratch an itch. Organizations, therefore, come up with products and services that will satiate the needs of their consumers. In the similar vein, writing for SEO should also be relevant and relatable. That is, content writing in the aim of promoting businesses should be something valuable to the readers who are prospective consumers.

Understand the evolution of keyword research

Like all things, the SEO strategies continue to evolve. As it is highly dependent on search engines and the Internet, it is inevitable that styles and methods of writing changes likewise. This is tragic because some marketers fail to realize this, and continues to use obsolete strategies. Knowing this ‘secret’ will help organisations avoid approaches that will not return valuable results. SEO specialist and well as writers should understand how the changes will affect their performance.

Killer content

The heart of writing is content. There are several factors to consider when writing for SEO. It is not just about correct grammars. It is a coming together or idea, language, relevance, article length, depth and relevance to the consumers. This is artistic persuasion right here. You need to convince readers to become consumers not by selling to them hard and cold. Search engines like Google have become more intelligent that they can smell poor SEO strategies even from afar. You need to create content for the right reasons.

Experimentation

Yes, it is risky to delve on projects and approaches that do not provide results. But, experimentation is a powerful approach if it’s used correctly. Trying new things is part of evolving and adapting to changes. You can give individual strategies a shot and see how it goes. Success sometimes comes in unexpected things. Think out of the box to become truly different.

Multiplatform

It is not a secret at all. Many of you would believe so. Why don’t other companies succeed? This is because they fail to exploit these to their advantage. If you want to benefit from this marketing approach, then you need to have strategies for managing several platforms. It is not enough to click the share button.

You’re in the circle now, and the great games have begun. The one thing left to do is to regenerate your ammunition. So, make the most out of your marketing investment by tapping SEO services offered by competent outsourcing companies. Efficiency at its best.

 

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Web Designing Basics: Understanding the Elements of Design https://websavii.com/web-designing-basics-understanding-elements-design/ https://websavii.com/web-designing-basics-understanding-elements-design/#respond Sun, 10 Dec 2017 23:00:27 +0000 https://websavii.com/?p=642 Web designers and developers understand the principles and concepts behind their craft. After all, they’ve studied and put it into practice. With the emergence of new strategies and theories, their learning expands and sometimes blurs the very foundation of web design. The fundamentals of this discipline are highly critical for successful design projects. Also, understanding […]

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Web designers and developers understand the principles and concepts behind their craft. After all, they’ve studied and put it into practice. With the emergence of new strategies and theories, their learning expands and sometimes blurs the very foundation of web design. The fundamentals of this discipline are highly critical for successful design projects. Also, understanding the basics will help clients understand the process of what they are asking their designers to do.

So here’s a revisit of the foundations of web designing for designers as well as clients to further understand.

Colour

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Rooted on our cultural constructs, people relate certain emotions and meanings to colours. That is why red stirs an emotion of passion as well as danger, while blue and green calm us down. A web designer should, therefore, know that the colours people see on the website play a significant role in conveying a message and creating the brand for the business’ client.

A careful mixture of these colours is then fixed, especially at the height of technological developments, where designers are provided with various tools that allow them to play with hues and shades. Designers are presented with an almost limitless scheme and palette to choose from. But, it is a must to use colours effectively and strategically to create the desired brand and perception of the users.

Font

Supplementing the colours and images is the duty of texts on the website. This is where readability takes place in at least two levels: the font attributes and the content structure.

You would want to choose a font style, colour and spacing that is not only creative, but also functional – that means readers can quickly read through them. The primary purpose of the practical use of these typographical elements is to allow the users to process information fast and easy. Otherwise, say goodbye to your clients’ potential customers.

The second level of readability focuses on the content of the text. It simply asks the question ‘does this relay the message that the client wants for their consumers?’ Designers may not be writers, yet they cannot just copy and paste texts. Designers may tap persons, who may have a better grasp on content creation.

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Mobile Friendliness

rsz_photo-1423666639041-f56000c27a9a More and more people are using smartphones to access the web. Naturally, businesses want to tap all these channels as they provide greater opportunity to reach their customers. However, some websites (especially the older ones) are not very responsive to smartphone browsers. Some sites may appear broken, or difficult to navigate. Given the bulk of mobile users (who are customers and potential ones), it has become elementary in web design that websites will be accessible through mobile technology. April of 2015, as Ariel Rule wrote, Google introduced Mobilegeddon that prompts websites to become mobile-friendly by preferring to rank mobile-friendly sites more so than others. The mobility concept of websites concerns more than just user experience. It may also affect other marketing strategies such as SEO.

Graphics

Graphics, images or pictures as many would call it, is a powerful element of web design. There are a gazillion principles of graphics as applied to web design. But let’s only point out some of the important ones.

First, the graphic should relate to the content. We’ve established that design is more than aesthetics. So, designers do not merely place images on the website without checking whether or not it suits the content of the site’s page.

On a website, there are other elements that go with the graphics like text. So, web designers have to lay these out effectively that will show a clear flow of which to look or read first. This will allow users easy flow of reading and understanding.

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Building a website is fun and exciting, but it is also a challenging job. Businesses can either house their designers or tap affordable web design companies. Regardless of that, these basic principles should be put into practice.

 

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SEO: Effective Collaboration With Clients https://websavii.com/seo-effective-collaboration-clients/ https://websavii.com/seo-effective-collaboration-clients/#respond Thu, 07 Dec 2017 23:00:28 +0000 https://websavii.com/?p=628 Working with clients may be better on some days and worse in others. But we know that they give value to the organisation and keeping them happy is an obligation. Surprisingly, creating good working relations with them is quite simple. Read through these fascinating tips to find out. Know the proper way of pitching ideas […]

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Working with clients may be better on some days and worse in others. But we know that they give value to the organisation and keeping them happy is an obligation. Surprisingly, creating good working relations with them is quite simple.

Read through these fascinating tips to find out.

Know the proper way of pitching ideas

As an SEO specialist, you may have ideas from the industry that you think is brilliant and perfect for the client. Unfortunately, it does not sit well with the latter.

The key approach in working with difficult clients is to create respect from both sides. When delivering your ideas, make sure that you don’t impose it on them. Allow the clients to think it through. Here at Websavii, we ensure that our best possible ideas are laid out on the table to complement the needs of our customers.

Create goals and visions that align with that of the client

 What does our client want?

You should have a clear understanding of what the client wants for you to perform. This is essential as each successful project starts with having clear goals. However, it is also equally important to ensure that your goals and the client’s goals are aligned to avoid conflict.

Make sure to listen and understand

A desirable working relationship starts with you. Listen to the client. How else would you know what they need if you don’t listen? Keep your ears open at all times and learn to process what you’re hearing. In other words, try to understand what and how they want things to be done. At Websavii, listening is a key strategy to keep us from wasting time and effort only to be rejected just because of “not listening during the meeting.”

Document all activities

With everything that is going around, every project member may be too busy to be bothered recording their activities. But, documentation is important not only for accountability but also to help in the evaluation and review process. This is to keep track on why the project has failed. Think of the problem as a wound. How do you stop it from bleeding if you cannot find the source of pain? It is easier to resolve issues when you know where the cause is.

Learn to ask questions

Don’t be afraid to ask questions and to clarify confusions. This will indicate that you are keen on making the right decisions for the project.

You have to know that clients appreciate that you want their opinion. Most importantly, it will be the core of the entire project. With the right amount of knowledge and skills, you can create and implement a successful project.

An inspiring woman once said that “alone we can do so little; together we can do so much.” Websavii placed into the core of its business – from web design and development to SEO Services – Helen Keller’s words in dealing with its clients. We understand the importance of creating valuable relationships with the customer. There are no secrets and complicated strategy; we just work with a heart.

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SEO On-Page Strategy from scratch https://websavii.com/seo-onpage-strategy-scratch/ https://websavii.com/seo-onpage-strategy-scratch/#comments Sun, 03 Dec 2017 23:00:18 +0000 https://websavii.com/?p=717 Every business needs a website, and every website needs Search Engine Optimization (SEO) skills either limited or experienced. SEO might be complicated and sophisticated, but when you get things organised from the pillar sources down to the resources, it will lighten up your burden in achieving your goals. Your goals can either be Paid/Organic traffic […]

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Every business needs a website, and every website needs Search Engine Optimization (SEO) skills either limited or experienced. SEO might be complicated and sophisticated, but when you get things organised from the pillar sources down to the resources, it will lighten up your burden in achieving your goals.

Your goals can either be Paid/Organic traffic or keyword rankings. But, setting up these goals are not as easy as you think. Let’s put it this way, when you’re selling something, you need to have profit. Because logically, the more sales, the more profit you will have. We listed a few techniques that are widely used by digital marketing experts which include SEO, Web Designers, and Content Writers.

 

What is On-Page strategy and how does it work?

On-page can be considered an important aspect that influences search engine rankings and gives more leverage to your business into what industry it belongs. Here is a list of the things you would do in setting up your website on-page from scratch.  

Add XML Sitemap

www.domain.com/sitemap.xml you can achieve this page using a generated sitemap available via downloading online sitemap generator or adding new sitemap generator plug-ins in WordPress CMS.

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Add Robots.txt file

www.domain.com/robot.txt is necessary to allow and disallow pages inside your website and formats the permalinks for SEO and user usability experience. There are corresponding usages of robot.txt; one is that you can’t use the file to hide information. The second one is that the file is publicly available that anyone can see what section of your server you don’t want the robots to crawl or index.

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Add Navigation & Menus

This serves as your website’s map that leads your visitors to the areas that contain information within your site. Makes the navigation clear and provides a good user experience for your visitors. information_architecture  

Add a website property at Google Search Console

Google Search Console is formerly Google Webmaster tools. It was rebranded in 2015 as it describes charge-free web services by Google that allows webmasters to check their website indexing status and optimise their website visibility. webmaster-tools  

Configure your Meta Tags

<Meta> tags provide data about the HTML. The Metadata is not visible on the web page, but the HTML metadata codes are machine parsable. The Meta tags remain important in crawling your website’s data. It relates to the search queries of users in any search engine results that display your website’s brief information. Somehow, the tags are not the magic formula for obtaining highest keyword rankings in any search engine. But if implemented correctly, the search engine will decide which search results are relevant to user’s queries.

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List of Meta tags

  1.    Title tags – <title>relevant and attractive phrase </title>
  2.    Description tags – <meta name=”description” content=”text”>
  3.    Keyword tags – <meta name=”keywords” content=”words”>
  4.    Robots tags – <meta name=”robots” content=”selection”>
  5.    Indexing Frequency tags – <meta name=”revisit-after” content=”period”>
  6.    To learn more visit All Metatags.
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Check your website speed Performance

Speed, speed and more speed of the website are what people want nowadays. The low speed of the site drives away your visitors to click other competitor’s websites.

These are the things you need to keep up-to-date and running:

  1. Check Mobile-Friendliness (Responsive Design)
  2. Check Multi-Browser-Friendliness
  3. Compress images
  4. Check and visit Google Developer insight speed then follow the instructions provided on how to improve website usability experience as per Google’s recommendations.
  5. Check website loading speed, this tool (tools Pingdom) helps you determine which areas of your site are causing the slowdown.
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URL Structure Settings

Having these precise URL structures are important and the keys in achieving keyword rankings as seen on most of the top sites in any search engines results. Having keyword phrases generate anchor text and increase search visibility results.

Things you need to set up
  1. Incorporate primary keywords
  2. Use of absolute URL
  3. Only use dynamic URL with MOD_re-write engine
  4. Use 301 redirects for rewritten URL and HTTP to https
  5. Set up non-www version to www version and vice versa
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How does URL permalink structure help you gain traffic?

Proper usage of permalinks structure helps you gain and generate anchor text. Notice in the screenshots below, that from the title, description and URL permalinks, the keyword is being implemented, and it was sitting in the top 3 in Google search results. The keyword “SEO” is garnering 90.5K estimated traffic and having $10.96 an estimated CPC (cost per click). And if you set it up accordingly, that estimated traffic would probably be achieved. Having those well-organised hierarchies of categories, pages, menu’s and permalinks, it become easy for the user to navigate your website and understand how your website works.

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301 Redirects Vs. Old Domain

An inexperienced developer will not help your website rankings in any aspect. I raised my concern in an SEO online community on one of the sites I worked on for a couple of months, and one thing that I noticed is that the primary domain apparently redirected to the main site subfolder. See the response below. 301-vs-old-domain   The bottom-line is if you correctly implement those things mentioned above, once the search engine crawls your site, data will come in for you to build further analysis and modify it for any improvements. Search Engine Optimisation is constantly evolving, and there’s no magic formula for obtaining and maintaining keyword rankings. And It needs to have constant analysis.

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3 Reasons You Need to Know Why Web Design Matters https://websavii.com/3-reasons-web-design-matters/ https://websavii.com/3-reasons-web-design-matters/#respond Thu, 30 Nov 2017 23:00:42 +0000 https://websavii.com/?p=650 A Thousand websites scattered all around the internet, what will make you stand out from the rest? We design to standout and specifically built for your niche.

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After you input a word or phrase on your favourite search engine, the next thing you would be looking at is the website. So, how does web design affects you?

Start by asking yourself. The moment you entered that page, were you able to instantly find the right answer? Did you find it easy to navigate the site and move from section to section? If no, then, it means the website hasn’t been designed well with convenience and usability in mind. 

If you put yourself in the position of the one viewing the site, you may find it quite frustrating to realise that you have wasted time on a page that doesn’t even have what you’re looking for. This would make visitors leave to find another site – greatly affecting your sales. If you are having second thoughts on spending money on web design, reflect on these 3 significant factors that will help you make your website stand-out among the rest.

Call to Action

 

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A website that looks good is only one thing. The design will not matter if you sacrifice functionality for the sake of aesthetics. Both have to work hand in hand to come up with something dynamic that would capture your audience’s attention and provide their needs.

Being “dynamic” means that your design should draw the viewer’s eye to the most important part of your website. Make use of “colours” and captivating “photos”, get creative and produce a good design that will urge visitors to take that action.

Unique Label

 

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For over a thousand websites scattered all around the internet, what will make you stand out from the rest? Simple. It’s your company’s branding. Even if you already have a brick and mortar shop, it’s still not enough if you want to beat the competition in the market. You got to have that special spark that will catch people’s eyes. You need to consider getting your company established not just on a physical platform but also online.

Moreover, your brand should be consistent. If you already have a logo, make sure to integrate it into your website design. It is vital for your future customers to recognise your brand.  So, whenever they avail your service, they have something to remember and refer to.

Builds Trust

 

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A website that looks friendly, accessible and credible will certainly contribute to an increase in your traffic. For those who are not acquainted with doing business online, the internet can be quite a scary place.  Transactions via the internet are not  directly personal, thus having a website design is the best way to create that friendly environment. If you are having trouble with your site, you can seek help from Websavii for your web design.

For potential customers to find what they need and contribute to your sales, they need to experience good usability on your site, where they can easily understand and navigate. As long as you properly handle your website’s design, customers will continuously visit your site and do business with your company.

Your website serves as your portfolio as to whether the potential customers will avail of your services or not. Web design is your best platform to impress your client.

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