{"id":867,"date":"2017-01-26T17:14:24","date_gmt":"2017-01-26T08:14:24","guid":{"rendered":"https:\/\/websavii.com\/?p=867"},"modified":"2017-07-26T12:11:05","modified_gmt":"2017-07-26T03:11:05","slug":"keyword-research-beginners-guide","status":"publish","type":"post","link":"https:\/\/websavii.com\/keyword-research-beginners-guide\/","title":{"rendered":"SEO Keyword Research To Content URL-Mapping (Beginner&#8217;s Guide)"},"content":{"rendered":"&nbsp;\r\n\r\n&nbsp;\r\n<h1 style=\"text-align: center\"><strong>What Is Keyword Research?<\/strong><\/h1>\r\n&nbsp;\r\n<p align=\"justify\">Keyword research is the most important aspect for search engine marketers in increasing website rankings and targeting their specific audiences. The keyword is the pillar of all SEO marketing strategy. Targeting the right keyword to rank on a search engine means a lot for your website in regards to the effectiveness of your SEO and PPC campaign. Keyword research is what most SEO professionals practice to identify and find what most people search for in search engines. It\u2019s also looking at possibilities to increase website visibility on all major search engine results pages (SERP\u2019s).<\/p>\r\n&nbsp;\r\n<p align=\"justify\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-869\" src=\"https:\/\/i0.wp.com\/websavii.com\/wp-content\/uploads\/2017\/01\/Keyword-Mapping.png?resize=600%2C550&#038;ssl=1\" alt=\"Keyword Mapping\" data-recalc-dims=\"1\" \/><\/p>\r\n<span style=\"font-weight: 400\">Based on the image above keyword research is the central core of all online marketing strategy. It is divided into four main areas:<\/span>\r\n\r\n&nbsp;\r\n<ol>\r\n \t<li><b>Finding<\/b>\r\n<ul>This is where you do findings on users\u2019 recent searches, check competitors keywords, look for new keyword opportunities to target and brainstorm existing keyword phrases.<\/ul>\r\n<\/li>\r\n \t<li><b>Analysis<\/b>\r\n<ul>After listing your keywords on your personal excel file, you need to do keyword analysis and check each keyword ranking\u2019s difficulties. Some search term results in SERP, estimated keywords volume, keyword cost per click for PPC, keywords competition, and keywords estimated ROI. You can do all these things using SEO online tools like Semrush, Spyfu. Check our top 16 keyword research tools below.<\/ul>\r\n<\/li>\r\n \t<li><b>Testing (For PPC) <\/b>\r\n<ul>This area tells you the results from your Ad copy, changes in your Google Adwords advertising campaign, Google keyword search analytics clicks, keyword impressions and Ad Copy SERP positions.<\/ul>\r\n<\/li>\r\n \t<li><b>Content URL-Mapping<\/b> <b>(For Organic Traffic)<\/b>\r\n<ul>In this area, it tells you what keyword to use on your blog post URL permalink, blog post niche topic and content outline composition. This is for your external and internal permalinks structure for organic traffic purposes. Let\u2019s say, for example; you do keyword research for \u201cflowers in Melbourne\u201d, then your content permalink structure should be www.yourdomain.com\/blog\/flowers-in-Melbourne.<\/ul>\r\n<\/li>\r\n<\/ol>\r\n&nbsp;\r\n<h1 style=\"text-align: center\"><b>How To Measure Keyword Difficulty<\/b><\/h1>\r\n&nbsp;\r\n<p align=\"justify\"><span style=\"font-weight: 400\">Keyword difficulty measures how easy and hard it is to rank a particular keyword in SERP. It measures a \u00a0score from 0-100 based on current first-page keyword competition. Moz and SEOquake are the most common tools that measure keyword difficulty. To begin checking each keyword\u2019s difficulty using MOZ, follow these steps:<\/span><\/p>\r\n\r\n<ol>\r\n \t<li><span style=\"font-weight: 400\">Login to your <\/span><a href=\"https:\/\/moz.com\/\"><span style=\"font-weight: 400\">MOZ<\/span><\/a><span style=\"font-weight: 400\"> pro account.<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400\">Go to <\/span><a href=\"https:\/\/moz.com\/explorer\"><span style=\"font-weight: 400\">MOZ keyword explorer<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400\">In the small search box, type your desired keywords and you can also filter each targeted keyword country location. <\/span><\/li>\r\n \t<li><span style=\"font-weight: 400\">I<\/span><span style=\"font-weight: 400\">t will instantly give you the list of keywords data for the search term you\u2019ve typed in.<\/span><\/li>\r\n \t<li><span style=\"font-weight: 400\">From the main interface, it offers keyword MOZ estimated traffic volume, keyword difficulty, opportunity, and potential. Check the image below for reference.<\/span><\/li>\r\n<\/ol>\r\n<img loading=\"lazy\" class=\"size-full wp-image-870 aligncenter\" src=\"https:\/\/i0.wp.com\/websavii.com\/wp-content\/uploads\/2017\/01\/moz-keyword-explorer-interface.jpg?resize=1080%2C327&#038;ssl=1\" alt=\"moz keyword explorer interface\" data-recalc-dims=\"1\" \/>\r\n\r\n<span style=\"font-weight: 400\">Using the SEOquake tool to check keyword difficulty is easy. It gives you the straight results of your data from your browser. <\/span>\r\n\r\n<span style=\"font-weight: 400\">These are the things you need to do to be able to get keyword difficulty using SEOquake:<\/span>\r\n<ol>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Go to browser extensions.<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Scroll down to the bottom and click \u201cGet more extensions.\u201d<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Then search web browser store (if you\u2019re using Google Chrome) and type in \u201c<\/span><a href=\"https:\/\/www.seoquake.com\/index.html\"><span style=\"font-weight: 400\">seoquake<\/span><\/a><span style=\"font-weight: 400\">.\u201d<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Then click the +Add To Chrome button.<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Once you\u2019re done adding it on your Chrome browser extensions, type in and go to Google.com and search your desired keyword. Let\u2019s say you\u2019ve search for \u201ckeyword research\u201d, below the small Google search box you will see a small SEOquake icon along with keyword difficulty data measure. Check the image below for reference.<\/span><\/li>\r\n<\/ol>\r\n<img loading=\"lazy\" class=\"aligncenter size-full wp-image-871\" src=\"https:\/\/i0.wp.com\/websavii.com\/wp-content\/uploads\/2017\/01\/SEOquake-keyword-difficulty-measure.jpg?resize=733%2C409&#038;ssl=1\" alt=\"SEOquake keyword difficulty measure\" data-recalc-dims=\"1\" \/>\r\n<p align=\"justify\"><span style=\"font-weight: 400\">You can also get the full data report and it will redirect you to semrush.com. SEOquake is owned and developed by Semrush, one of the powerful SEO online tools for keyword research and comprehensive SEO data insights. \u00a0To learn more about Semrush SEO data insights, visit this post: <\/span><a href=\"https:\/\/websavii.com\/ppc\/\"><span style=\"font-weight: 400\">PPC tools<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\r\n&nbsp;\r\n<h1 style=\"text-align: center\"><b>Keyword Research to Content URL-Mapping Guide:<\/b><\/h1>\r\n<strong>Follow these steps below for proper content URL permalink structuring:<\/strong>\r\n<ol>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Gather list of keywords.<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">List your keyword on an excel file.<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Get keywords volume using Semrush, Moz, Google keyword planner and Bing keyword tool (6 months data).<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Do a content audit and research through Buzzsumo or do a manual search on keyword niche topic through Google search.<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Look for questions and answers related to your keyword on Quora.com to gain few ideas.<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Gather keyword term questions on http:\/\/answerthepublic.com\/.<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Gather article sources.<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Outline your content from headings down to sub-headings.<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Collect image sources for featured images.<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Use the desired keyword as blog content URL permalink ex. www.yourdomain.com\/blog\/yourkeywordhere.com<\/span><\/li>\r\n<\/ol>\r\n&nbsp;\r\n<h1 style=\"text-align: center\"><b>Top 16 SEO\/PPC keyword research tools<\/b><\/h1>\r\n<strong>Top 16 list of useful keyword research tools that provides you more in-depth data for estimated keyword volume and traffic insights. <\/strong>\r\n<ol>\r\n \t<li style=\"font-weight: 400\"><b>MOZ keyword explorer<\/b><span style=\"font-weight: 400\"> (https:\/\/moz.com\/explorer)<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><b>Semrush<\/b><span style=\"font-weight: 400\"> (https:\/\/www.semrush.com)<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><b>Spyfu<\/b><span style=\"font-weight: 400\"> (https:\/\/www.spyfu.com\/)<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><b>Wordstream free keyword tool<\/b><span style=\"font-weight: 400\"> (http:\/\/www.wordstream.com\/keywords)<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><b>Google trends explorer<\/b><span style=\"font-weight: 400\"> (https:\/\/www.google.com\/trends\/explore?)<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><b>Google keyword planner<\/b><span style=\"font-weight: 400\"> (https:\/\/adwords.google.com\/KeywordPlanner)<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><b>Ubersuggest <\/b><span style=\"font-weight: 400\">(https:\/\/ubersuggest.io\/)<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><b>KWFinder<\/b><span style=\"font-weight: 400\"> (https:\/\/kwfinder.com\/)<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><b>Buzzsumo<\/b><span style=\"font-weight: 400\"> (http:\/\/buzzsumo.com\/)<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><b>Market Samurai<\/b><span style=\"font-weight: 400\"> (http:\/\/www.marketsamurai.com\/)<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><b>WordTracker<\/b><span style=\"font-weight: 400\"> (https:\/\/app.wordtracker.com\/)<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><b>SERPwoo<\/b><span style=\"font-weight: 400\"> (https:\/\/www.serpwoo.com\/)<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><b>GrepWords<\/b><span style=\"font-weight: 400\"> (http:\/\/grepwords.com\/)<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><b>SEcockpit<\/b><span style=\"font-weight: 400\"> (https:\/\/secockpit.com\/)<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><b>Longtail Pro<\/b><span style=\"font-weight: 400\"> (https:\/\/longtailpro.com\/)<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><b>Keyword Tool<\/b><span style=\"font-weight: 400\"> (http:\/\/keywordtool.io\/)<\/span><\/li>\r\n<\/ol>","protected":false},"excerpt":{"rendered":"&nbsp; &nbsp; What Is Keyword Research? &nbsp; Keyword research is the most important aspect for search engine marketers in increasing website rankings and targeting their specific audiences. The keyword is the pillar of all SEO marketing strategy. Targeting the right keyword to rank on a search engine means a lot for your website in regards [&hellip;]","protected":false},"author":18,"featured_media":1063,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[19,27,22],"tags":[132,127,128,130,129,131],"_links":{"self":[{"href":"https:\/\/websavii.com\/wp-json\/wp\/v2\/posts\/867"}],"collection":[{"href":"https:\/\/websavii.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/websavii.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/websavii.com\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/websavii.com\/wp-json\/wp\/v2\/comments?post=867"}],"version-history":[{"count":0,"href":"https:\/\/websavii.com\/wp-json\/wp\/v2\/posts\/867\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/websavii.com\/wp-json\/wp\/v2\/media\/1063"}],"wp:attachment":[{"href":"https:\/\/websavii.com\/wp-json\/wp\/v2\/media?parent=867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/websavii.com\/wp-json\/wp\/v2\/categories?post=867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/websavii.com\/wp-json\/wp\/v2\/tags?post=867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}